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Have you ever wondered how to use Pinterest Trends to help you with your content creation? Maybe you have existing content that you would like to give a fresh take. Pinterest trends might just be your new best friend!


Unveiling the Power of Pinterest Trends: A Guide to Elevate Your Content Strategy

In the digital world, trends fluctuate swiftly, and content creators strive to find their foothold in the ever-changing landscape. One platform that has emerged as a beacon of inspiration and insight is Pinterest.

The Pinterest trends tool offers a treasure trove of data-driven guidance to navigate the seas of content creation. You will find trending search terms that will help you create content or pin to existing content that will satisfy the trending search intent. 

graph showing the Pinterest trends

Understanding the Pinterest Trends Tab

At first glance, the Trends tab may appear as a collection of buzzworthy topics and popular searches.

The key is to use Pinterest trends in your marketing plan, so you can start creating content that is relevant to your business but also leverages the trending searches you find on Pinterest. 

To access this data, navigate to the Trends tab under Analytics. Here, you’ll be greeted by a high volume of trends, ranging from seasonal keyword terms to finding terms that are forever favorites.

When you click on the graph you will see the trajectory of that keyword.

graph showing the trajectory of Pinterest trending keywords

Deciphering Trending Topics

The essence of Pinterest Trends lies in its ability to show the trajectory of a trend, from its start to its peak. Take, for instance, the trend of Christmas cookies.

By using the Trends tab, you can trace the specific trending searches, so you can see what kind of cookies are trending, when they start to trend, and when the searches will peak. This way you can plan your pins and content accordingly.

Maybe you have some existing content that satisfies that search term’s intent, great, you can create new pins using that term and pin back to that content. Talk about a win-win! You don’t even have to create new content just new pins. 

Next, the tab offers insights into related trends, so you can gain further content and pin ideas to leverage. 

Graph showing demographics in the Pinterest trends tab

Exploring Demographics and Popular Pins

But Pinterest Trends isn’t merely a passive observer of trends; it’s a tool that empowers creators to tailor their content to specific demographics.

So if you serve a specific demographic, you can narrow that search by searching your demographic. By doing this, you can glean insights into the gender and age preferences of your audience, enabling you to craft content that resonates deeply with them.

Graph showing Pinterest trend flters

I also recommend using the Pinterest search and taking those trending keywords and see what kind of pins are coming up. You can gain invaluable lessons on design aesthetics and textual overlays, refining your content creation process.

Crafting Your Content Strategy

Whether you’re a seasoned blogger, an influencer, or a product seller; Pinterest Trends offers a myriad of filters to refine your search. From top monthly trends to growing trends, from age groups to interests, the options are as diverse.

You can select the filter you want and see how that term is trending, maybe you want to see how the term trends throughout the year, or maybe you want to see what trends are coming up for the next season or holiday.

Finding Your Niche

One of the most potent features of Pinterest Trends is its keyword filtering capabilities. By honing in on specific keywords relevant to your niche, you can unearth a treasure trove of content ideas and keyword opportunities.

RELATED BLOG POST: Master Pinterest SEO: How to Conduct Effective Keyword Research on Pinterest

Whether your ideal customer is a culinary connoisseur seeking the latest chicken recipes or a beauty enthusiast exploring the realm of New Year’s nails, Pinterest Trends has you covered.

Using the trending terms that are relevant to your niche can help you capitalize on the trend, while staying true to your business and what you create. 

Riding the Wave of Trends

But the true magic of Pinterest Trends lies in its predictive capabilities. By discerning emerging trends and seasonal shifts, you can position yourself ahead of the curve, capturing the trend before it starts.

Whether it’s identifying the next culinary craze or anticipating the hottest beauty trends, Pinterest Trends empowers you to stay one step ahead of the competition.

I always recommend when pinning trends, to start pinning those terms 30-90 days before they peak. So if you want to create content for Christmas, start posting it in September or October. 

Experimentation and Adaptation

As with any tool, mastery of Pinterest Trends requires experimentation and adaptation. Don’t be afraid to test different content formats, from visually stunning pins to succinct titles and descriptions.

RELATED BLOG POST: Write an Effective Pinterest Pin Description

By embracing versatility and flexibility, you can fine-tune your content strategy to perfection. Try different pin types, from static pins, to video pins and more savable pins like infographics, so you can find what really works with your audience. 


Embracing the Future of Content Creation

Pinterest Trends isn’t merely a tool; it’s a gateway to endless content and product ideas. By harnessing its insights, you can elevate your content strategy to new heights, captivating audiences by meeting them where they are.

It’s such a great tool to help you create content that people actually want to see. Or a product that people really need, that solves a problem for them.

If you are like me you have always wished you had a crystal ball that would tell you what is going to be the next big thing…now you have one. 

Unlock the Potential of Pinterest Trends

The journey to content mastery begins with a single click. Learn how to use Pinterest Trends and unlock endless ideas.

Don’t stress over the ever-evolving landscape of digital trends, and watch as your content resonates with audiences far and wide. 

If you have any questions or insights to share, don’t hesitate to drop a comment below. I’d love to hear how you are using Pinterest trends in your content strategy and product creation. Happy pinning!

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