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Welcome to the world of Pinterest, where creativity meets strategy, and a single pin has the potential to spark a wildfire of inspiration. If you’re new to Pinterest, get ready for an exhilarating journey! Today we will dive deep into each of the ten best tips that are tailored for Pinterest beginners.

These 10 tips for Pinterest beginners, will help you refine your Pinterest marketing strategy and drive valuable traffic to your website.

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You will need to have a Pinterest business account to use your account for business. It’s free and you get all the analytics and ability to run Pinterest ads. 

1. Know Your Niche: Precision Equals Growth

Imagine Pinterest as a vast ocean, with your niche being the specific fish you want to catch. While it might be tempting to cast a wide net, beginners should focus on a precise niche to establish their presence and experience steady growth. Targeting a specific audience allows you to create content that resonates deeply, increasing your chances of success. Think about talking to one specific person when creating, that one “ideal” customer, reader or client. When talking to everyone, you are actually talking to no-one. 

I learned this the hard way when I was really trying to get my business off the ground. It took me awhile to find my ideal client, but once I did it was a game changer.

2. Speak to One, Not All: Forge Personal Connections

In a world where countless pins compete for attention, personalization becomes your secret weapon. Visualize your ideal audience member and craft your pins to connect with them on a personal level. Attempting to cater to everyone can dilute your message, so tailor your content to an individual to make it more engaging and relatable.

It’s also a good idea to scan the feed and see what is working for others, and also how can you stand out. Is there a lot of neutral colors on the feed? Try a bright color, or if it’s all mainly photos, try a text-based pin. 

3. Don’t Skip Keyword Research: The Pillar of Pinterest Success

Before you start pinning, you’ll need to start with some keyword research. Understanding what your audience is searching for forms the foundation of a successful Pinterest strategy. Integrate these keywords seamlessly into your pin descriptions and board titles. Remember Pinterest is a visual search engine, not social media, so having relevant keywords is a must. If you’re new to keyword research, don’t worry – we’ve got a recommended video and blog that can guide you through the process step by step.

Recommended Blog Post: Master Pinterest SEO: How to find keywords on Pinterest

4. Clean Up Your Boards: Quality Over Quantity

A cluttered Pinterest profile is like a disorganized closet – it overwhelms you and your audience. Begin by decluttering your profile. Delete irrelevant boards and pins or make them secret. Prioritize quality and relevance over quantity. An organized profile with visually appealing boards will encourage engagement. 

Pinterest likes organization and your boards are like a filing cabinet. Keep related pins under their boards so they can travel Pinterest like a happy little family. 

You may also be wondering about group boards and if you should be trying to get on them. Group boards are no longer a relevant part of your Pinterest strategy. So don’t worry about those. One less thing to focus on. 

5. Content Pillars: Building Boards with Purpose

Content pillars are the heart of your Pinterest strategy. Start by defining around 10 boards centered around these pillars. If you’re just starting and don’t have enough content, that’s perfectly fine. The goal is to establish a clear direction and build from there, ensuring that your boards reflect your niche and audience interests. 

A good way to get to 10 boards is to take your 3-5 content pillars and find 2-3 subjects under each pillar and create boards from those. 

Visualization of the board strategy with content pillars and subjects

6. Optimize Your Profile: Declare Your Identity

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Your Pinterest profile is your digital introduction. Optimize it by clearly articulating who you are and who your content serves. Your profile name section is searchable so if you can add a keyword in there your profile can be found in search with that term. 

Make it effortless for Pinterest to understand your content and connect you with the right audience. Having a keyword-rich board covers linking to a blog post, your site, a landing page, or a product will level up your profile and keep your account free of dead pins. If you’re looking for guidance, consider our recommended course on profile optimization for a comprehensive approach. In this course, I get into every aspect of optimizing your profile. Because it’s so important to have an optimized profile I’m giving it away for free right now. Get Instant Access Here

Pinterest Profile Optimization Course

7. Start Small, Grow Steadily: Finding Your Pinning Rhythm

For Pinterest beginners, it’s crucial to establish a manageable pinning cadence. Whether you can commit to pinning three times a week or aim for one fresh pin daily, start with a schedule that aligns with your availability. Gradually increase your pinning frequency as you gain confidence and experience.

If you start off trying to pin 10 pins a day right away you will get burnt out quickly, so give yourself some time and some grace when building your marketing strategy. Start small and work your way up. 

8. Schedule Your Pins: Streamline Your Workflow

Avoid the daily hustle of creating and pinning by scheduling your content. Pinterest offers its native scheduler, or you can explore trusted third-party tools like Tailwind, Planoly, or Metricool. Efficient scheduling allows you to maintain consistency without the stress of daily manual pinning.

I always recommend bulk-creating pins for your content and scheduling it out. It saves your time and sanity. 

9. Templates: Design Made Easy

You don’t need to be a graphic designer to create eye-catching pins. Save time and effort by utilizing pre-designed templates. You can do this through Canva or by purchasing templates. To assist you, we’ve curated a collection of pin templates that are easily customizable to match your brand. Just add your images or video, add the text overlay and you are ready to rock. Designing pins that will make pinners want to click and share, doesn’t have to be so time-consuming. 

This way, you can focus more on crafting compelling content and less on design intricacies. Work smarter with pin creation not harder.

Pinterest video pin template

10. Embrace Video: Elevate Your Pinterest Game

Video is a dynamic medium on Pinterest that can captivate your audience. Experiment with various video formats, including educational tips, how-to guides, behind-the-scenes glimpses, and animated video pins. By incorporating video content, you can capture attention and engage your audience in fresh and exciting ways.

Video pins get great reach and can help you grow your following. Pinterest also likes when people save your pin, and a great format for saves are infographics. So if you can create an infographic for a post, I highly recommend giving it a shot. 

You did it!

Congratulations on embarking on this thrilling Pinterest journey! Armed with these ten invaluable tips tailored for beginners, you’re well-equipped to navigate the Pinterest landscape effectively. Remember that success on Pinterest demands patience, consistency, and a dash of creativity. Having a Pinterest account that is set up for success will serve you well in your marketing efforts. So if you are ready to nail the first step, get my mini-course before you go. You get instant access and it’s so valuable. 

I hope you enjoyed my 10 Tips for Pinterest Beginners. If you need some help with your strategy or just want a hands-off approach you can check out my services here,  I offer full done for your Pinterest Management and options for a strategy session or Pinterest audit. I’d love to work with you. 

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